The rules behind the scripts
- Reply fast. A person who asks about your gym is asking three or four gyms at once.
- Answer first, sell second. One useful sentence beats a brochure.
- One question per message. Make replying easy.
- Offer a time, not a "let me know". Choosing between two slots converts better than an open invitation.
Message 1. The first reply (within minutes)
Instagram / WhatsAppHi {first name}, thanks for your message! Happy to help. Are you looking to start with personal training, group classes or just to look around first? We can set up a free trial session whenever suits you.
Message 2. After they answer: the slot offer
Reply to their goalGot it, {goal} is exactly what we work on. I can fit you in for a trial session on {day 1} at {time} or {day 2} at {time}. Which works better? Here is the link if you prefer to pick your own time: {booking link}
Message 3. If they go quiet (next day)
Soft nudgeHi {first name}, just checking you saw my message. No pressure at all. If a different day or time works better, tell me and I will find a slot.
Message 4. Last follow-up (3 days later)
Low pressure closeLast message from me, I promise! If you are still thinking about starting, the trial session is free and there is no commitment. Just reply "yes" and I will book you in.
Once they have booked
Message 5. Reminder (24 hours before)
ReminderHi {first name}, see you tomorrow at {time} for your trial session at {gym name}! Wear something comfortable and bring water. Need to change the time? Reply here or use this link: {reschedule link}
Message 6. Reminder (2 hours before)
ReminderHi {first name}, your session starts at {time}, see you soon! Address: {address}. Reply "late" if you are running behind.
Message 7. If they did not show up (same day)
No-showHi {first name}, we missed you today. No worries, it happens! Want me to move your trial to another day this week? Just tell me what suits you.
After the sessionAsk how it went, offer the next step (a plan or a second session) and, once they are a happy member, ask for a Google review. Past members who have been away for a few months are worth a friendly check-in too.
The catch with doing this by handSeven messages per lead, at the right moment, across Instagram, WhatsApp and email, every day, including weekends. This is exactly what Reaxo automates: the first reply within about a minute, the follow-ups, the reminders and the no-show message, with your team stepping in whenever a real conversation starts.
See it working for your gym
Book a free 30-minute walkthrough. We show how these messages run automatically on your own channels.
Book a free walkthrough