A buyer taps "request a viewing" at 9 pm and moves on to the next listing. In the morning they have three options in their inbox, and the agent who replied first already has a time in the calendar.
The rules
- Confirm the property. Buyers enquire about several at once.
- Offer times, not "let me know". Two or three specific slots.
- Ask two questions at most. Budget range and timeline tell you who needs a call today.
- Keep pricing advice and negotiation with the agent.
The messages
1. First reply (within minutes)
Any channelHi {first name}, this is about {property}, right? It is available to view. I can show you on {day 1} at {time} or {day 2} at {time}. Which works better?
2. Qualifying
Once they engageGreat. So I can suggest other options too: what budget range are you looking at, and when would you like to move?
3. Reminder (day before)
Viewing reminderHi {first name}, see you tomorrow at {time} at {address}. If anything changes, reply here and we will find another time.
4. After the viewing (same day)
Next stepThanks for coming today. What did you think of {property}? If it is not the one, tell me what was missing and I will look for something closer.
5. No reply (2 days later)
Soft nudgeHi {first name}, is {property} still on your list? If your plans have changed, no problem, just let me know.
6. Not ready yet (every few weeks)
Stay in mindHi {first name}, a new listing came up that fits what you described: {link}. Worth a look? If you would rather I stop sending these, just say so.
Check your own numbers
Take your last 20 viewing requestsHow long did each wait for the first reply?
List where they arrivedPortals, social media, the website and calls often live in different places.
Count the quiet leadsHow many got a second message a month later?
The catch with doing this by handAgents are out showing homes when enquiries arrive. Reaxo replies within about a minute, books the viewing and sends the reminder, and passes the conversation to the agent with the full history.
See it on your own numbers
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